Does an eCommerce Website Need SEO?
Without SEO an eCommerce business can have good, even great sales, but will never achieve its full potential.
What is the reason for that?
Well, as an eCommerce business owner you know that no matter how great your website is, it will only be able to convert a fraction of the traffic that comes to your store.
So, the more traffic, the more sales, right? Almost. To be exact, the more ‘targeted traffic’, the more sales (assuming you maintain your conversion rate). And the word “targeted” is actually the key! The answer to the ‘why’ has a few parts to it! First, the total traffic you can get can be Paid, Referral, Direct and Search. And without eCommerce SEO services you’ll just need to be very lucky to get search traffic. On those basis, you’ll be missing out on a big amount of potential traffic without eCommerce SEO.